For the past two decades, Mike Ablett has played a role in the world of Rugby Union, carving out a rich and diverse career that spans continents and prestigious tournaments. His rugby odyssey commenced when British Airways became the official airline of SARFU, his tenure with British Airways marked the beginning of a journey deeply intertwined with the evolution of South African Rugby setting the stage for a lifelong commitment to the sport.

Joining The Sharks as Head of Marketing, Mike brought his strategic acumen to Super Rugby, Currie Cup, and various International Tournaments, including The Rugby Championship, British & Irish Lions, and International Tests in 2016, Mike embarked on a transcontinental move from South Africa to the USA, coinciding with the launch of Major League Rugby. This transition underscored his adaptability and willingness to explore new frontiers within the sport.

Throughout his career, he has held positions from Head of Marketing, CMO, and GM – Business Operations and this experience has given him a profound understanding of the commercial and operational intricacies inherent in rugby. He envisions rugby not just as a sport but as a catalyst for social change and community empowerment.

Beyond the boardrooms and stadiums, Mike is passionate about grassroots development, both in the USA and Africa. His unwavering commitment to nurturing talent at the foundational level exemplifies his belief in rugby's power to transform lives and communities. This commitment extends beyond borders, with a particular emphasis on fostering the growth of the sport in non-traditional rugby markets.

Mike has been a trailblazer in the creation of content to promote the sport in traditional and non-traditional rugby markets. His innovative approach seeks to break down barriers and make rugby accessible to diverse audiences, ensuring the sport's inclusivity on a global scale.