Sports Management Worldwide
The Global Leader in Sports Business Education Sports Management Worldwide
Call US 503 445 7105
Call UK +44 (0) 8712 884799
In just eight weeks, you will learn how to build winning organizations and unlock player potential from a former Head Coach of the Pittsburgh Penguins.
Successful hockey organizations are the best at acquiring and developing talented athletes. Hockey Player Development & Strategy encompasses the strategies and tactics behind the mental, physical, and emotional improvement of the athletes within an organization.
Learn player development techniques first-hand from Mike Johnston, former Pittsburgh Penguins head coach, and current Portland Winterhawks VP, general manager, and head coach.
Our 8-week course will set you up for success in your hockey career!
NEXT START DATE: May 6 Weekly Live Interactive Zoom Chats with Mike Johnston
NEXT START DATE: May 6 Weekly Live Interactive Zoom Chats with Mike Johnston
What You Can Expect From Our Hockey Player Development & Strategy Course
Selecting players via the NHL entry draft or via free agency is only part of the equation of building a winning hockey team. Acquiring a player and then failing to develop their mental, physical, and emotional attributes sets them up for failure as they advance through your organization.
Scouting and selecting is a wasted exercise without development – the three techniques go hand-in-hand!
In our 8-week online Hockey Player Development & Strategy course, you will learn the techniques used by junior, major junior, NCAA, and NHL organizations to mold their players and unlock their full potential.
This includes:
Hockey player instruction
Hockey game strategy
Minor league progression
Teaching process of coaches, managers, and coordinators
Strength and conditioning
Medical care
Health and nutrition
Mental skills training
Each and every hockey player in an organization's system has an individualized development plan, and you can learn how it’s all created and organized as part of this one-of-a-kind course!
Take a peek at what your 8-week course in Hockey Player Development & Strategy will look like:
Week 1: The 5 Core Areas of Development for all hockey players Week 2: Scripting Your Identity and hockey culture Week 3: How do Hockey players Respond to Different Coaching Styles – Know Your Locker Room Week 4: Unique Challenges with Today’s Hockey Players Week 5: Teaching Through Games Week 6: When to Push – When to Pat – When to Pull Back Week 7: Role Modeling – Developing Leadership Week 8: Role of Analytics in Hockey and Player Development
In addition to weekly live interactive Zoom video chats with former NHL Head Coach Mike Johnston, you will receive textbooks for the course.
Player development is an essential function of every professional sports organization. In hockey, this skill is increasingly valuable, as players are often selected at very young ages and need proper guidance to develop mentally, physically, and emotionally.
To be ready to compete at the next level requires a development strategy – this course will set you up with this essential knowledge!
Once you learn the skills associated with developing players, you will be suited for sports jobs including:
Mike Smith has been in the game of hockey all of his life, a true lover of the game. Mike began his hockey career in 1976 as an Assistant Coach for the New York Rangers, he also worked as an Amateur Scout for U.S. college students. As Mike rose through the ranks as a coach, he got his first Head Coaching position in 1979 for the Tulsa Oilers, of the Central Hockey League.
In 1982 Mike earned the position of Assistant General Manager and Assistant Coach for Team USA during the World Championships, where he was involved in roster management and coaching.
Mike progressed in his role as a Front Office personnel and eventually made his full-time switch to the Player Personnel side of hockey when he was hired as the Director of Recruitment for the Winnipeg Jets of the NHL, in 1981.
Through the years, Mike has served as an AGM to a number of teams before reaching the height of General Manager for the Chicago Blackhawks from 1993 until 2003.
Now, Mike serves as the Co-Founder of Coleman Analytics, a cutting-edge hockey analytics company that helps develop the new generation of players and hockey statistics. Mike consults with many NHL teams in his role at Coleman and continues to have a strong pulse on the game.
Mike Johnston
Mike Johnston is the head coach, vice president, and general manager of the Portland Winterhawks of the Western Hockey League, leading the organization to four straight WHL finals and one league championship.
After his successful first run as head coach of the Winterhawks, Johnston became the head coach of the Pittsburgh Penguins, amassing a 58-37-15 record in his nearly two seasons with the club. Johnston then returned to the Winterhawks bench as head coach with increased responsibilities as VP and general manager.
Before his tenure with Portland, Johnston worked for Team Canada and spent nearly a decade as an assistant and associate coach with the Vancouver Canucks (1999–2006) and the Los Angeles Kings (2006–2008).
During his two successful stints in Portland, Johnston has helped 28 Winterhawks get drafted into the NHL, including eight players being selected in the first round.
Mike Johnston knows a thing or two about developing young players to be their best!
Dr. Lynn Lashbrook
Dr. Lynn Lashbrook, the president and founder of SMWW, has over 40 years of combined experience as an educator, coach, athletic administrator, and registered NFL agent. Dr. Lashbrook manages the SMWW agency representing over 200 Agent Advisors and athletes worldwide.
Why Player Development & Strategy Is an Essential Component of Hockey Operations
Watch an NHL game and you will be amazed at the size, strength, and mental toughness of the players on the ice
Take Tampa Bay Lightning Defenseman Victor Hedman for example, 6’6”, 232 lbs, Norris trophy winner, and over a decade active in the NHL. He is a fully developed, elite NHL player in his prime.
A player acquired in the NHL entry-level draft is physically smaller, hasn’t played a game in the league, and is around 19-years old. You can’t just throw them on the ice with a guy like Victor Hedman and expect magic to happen!
An NHL organization invests millions of dollars in hiring and developing a scouting department, traveling them around the globe to analyze players and eventually execute the professional draft. Without a player development strategy, the organization will never see the fruits of these efforts, they’d be setting their talent up to fail!
NHL teams know the scouting and acquisition of players is only part of a successful teambuilding equation!
Player development is a major part of every organization in sports, and you can learn the principles and techniques behind the art, from Mike Johnston one of the most respected names in hockey.
If you are serious about working in hockey, chances like this don’t come around that often. It’s time to jump on it!
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Mike Johnston, Mike Smith, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry by getting to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. The interactive Zoom video chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. Sport-specific chats are offered on an ongoing basis.
Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career as a sports agent.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Certificate & Resume Reference:
Successful graduates of the SMWW Hockey Player Development & Strategy Course will be sent an SMWW Certificate of Accomplishment. This represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the football industry.
In addition to your certificate, you will be given the stamp of approval by SMWW.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Hockey Player Development & Strategy, include a reference from Mike Johnston and optimize it to reach hiring managers searching online.
We want you to become the next SMWW success story and will go to great lengths to help you get there!
Includes all course textbooks and access to a web-based classroom. Shipping is additional.
PRICE IN
APPROXIMATELY $1650
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.
PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
In our 8-week online class, we’ll begin building your foundation as a hockey agent ready for today’s global marketplace. The game of hockey continues to grow around the globe and our course will prepare you to operate in various leagues with all types of players.
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This 8-week online hockey video analysis course teaches you to use Catapult Thunder which is used by 3,800 different teams globally. Catapult is one of the most recognizable video software in the NHL.
I wanted to touch base with SMWW as I have been living in Sweden for the past sixteen months. I've been working as a full time scout with IF Björklöven Hockey Allsvenskan since last September. Currently I am one of three full-time scouts in Swedish hockey.
I wanted thank Dr. Lashbrook and the staff at SMWW for all your help. The course opened many doors for me within the hockey community in Edmonton as well the course provided me an opportunity to develop contacts in Sweden and Finland. The course gave me instant credibility when trying to arrange interviews for the course assignment which was the most valuable part of the course.
Having a background in amateur sport administration but no experience in hockey I am still amazed I have my dream job. I owe it all to SMWW.
I wanted to touch base with SMWW as I have been living in Sweden for the past sixteen months. I've been working as a full time scout with IF Björklöven Hockey Allsvenskan since last September. Currently I am one of three full-time scouts in Swedish hockey.
I wanted thank Dr. Lashbrook and the staff at SMWW for all your help. The course opened many doors for me within the hockey community in Edmonton as well the course provided me an opportunity to develop contacts in Sweden and Finland. The course gave me instant credibility when trying to arrange interviews for the course assignment which was the most valuable part of the course.
Having a background in amateur sport administration but no experience in hockey I am still amazed I have my dream job. I owe it all to SMWW.
It is a true honor to be a part of the SMWW family as someone who is an aspiring general manager, I feel with the networking I have completed throughout the past couple of years will create my success. I want to give tremendous thanks to Mike Oke, Harry Sinden, Dino Caputo and Mike Smith for sharing me their perspective of the game I love most.
It is a true honor to be a part of the SMWW family as someone who is an aspiring general manager, I feel with the networking I have completed throughout the past couple of years will create my success. I want to give tremendous thanks to Mike Oke, Harry Sinden, Dino Caputo and Mike Smith for sharing me their perspective of the game I love most.
Thanks to SMWW I have recently been named the scout for two provinces for a Jr. "A" Hockey Club!!! This course has helped me to broaden my horizons in a sport that I am so passionate about. Following the last two weeks of the course, I was promoted from a territory scout to the New Brunswick and Prince Edward Island scout, thereby taking on the added challenge of scouting in two separate provinces for a Junior "A" Hockey team. I owe many thanks to SMWW.
Thanks to SMWW I have recently been named the scout for two provinces for a Jr. "A" Hockey Club!!! This course has helped me to broaden my horizons in a sport that I am so passionate about. Following the last two weeks of the course, I was promoted from a territory scout to the New Brunswick and Prince Edward Island scout, thereby taking on the added challenge of scouting in two separate provinces for a Junior "A" Hockey team. I owe many thanks to SMWW.
By having access to the CBA and learning what GM's have to go through in order to make sure they are within the guidelines in the CBA. Being able to interveiw the Director of Hockey Operations for the Calgary Flames was a great experience.
By having access to the CBA and learning what GM's have to go through in order to make sure they are within the guidelines in the CBA. Being able to interveiw the Director of Hockey Operations for the Calgary Flames was a great experience.
I feel the course helped me understand more of the mechanisms and written/unwritten rules that apply within the sport of hockey at different levels. I believe that understanding will help me as I find my career, as "knowledge is power" and "be comfortable being uncomfortable" is key in moving forward.
I feel the course helped me understand more of the mechanisms and written/unwritten rules that apply within the sport of hockey at different levels. I believe that understanding will help me as I find my career, as "knowledge is power" and "be comfortable being uncomfortable" is key in moving forward.
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Mike Smith has been in the game of hockey all of his life, a true lover of the game. Mike began his hockey career in 1976 as an Assistant Coach for the New York Rangers, he also worked as an Amateur Scout for U.S. college students. As Mike rose through the ranks as a coach, he got his first Head Coaching position in 1979 for the Tulsa Oilers, of the Central Hockey League. 
Mike Johnston is the head coach, vice president, and general manager of the Portland Winterhawks of the Western Hockey League, leading the organization to four straight WHL finals and one league championship.
Dr. Lynn Lashbrook, the president and founder of SMWW, has over 40 years of combined experience as an educator, coach, athletic administrator, and registered NFL agent. Dr. Lashbrook manages the SMWW agency representing over 200 Agent Advisors and athletes worldwide.
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Mike Johnston, Mike Smith, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry by getting to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. The interactive Zoom video chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. Sport-specific chats are offered on an ongoing basis.
Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career as a sports agent.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for 
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. 
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit 
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our 
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please 
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
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