Sports Broadcasting Course
Learn the Skills to Thrive in the Competitive Sports Broadcasting World

As traditional music stations on the radio go through drastic decline, and network TV channels struggle to bring in the same advertising revenue they used to, sports broadcasting on TV and Radio continues in its renaissance.

Whether you are in the car, on your couch, or walking about town, sports content is always within reach of your senses. Listen, watch, read - sports are all around you. So now ask yourself, do you want to be the one listening and watching, or the one creating?

At SMWW, we’ll teach you the skills to create amazing sports content on sports radio and TV!

Led by NBA play-by-play voice Brian Wheeler and nationally recognized sports talk radio host and sports columnist, Scott Moore, our 8-week online Sports Broadcasting course is the most targeted education you can get for a career in sports radio or television.

Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of sports broadcasting.

If you desire a career in play-by-play, as a sports talk show host, sports producer or any of the multitude of jobs available in sports broadcasting, this course will set you up for career success.




Weekly Live Audio Chats with Scott Moore & Brian Wheeler

Tuesdays: 6pm PST/9pm EST

Class size limited to 15 students

  • 8-Week Online Course
  • Access to the SMWW Network
  • Resume Enhancement
  • Career Advice for
    Years to Come


Why You Should Take Our Sports Broadcasting Course

In 2002 there were just 413 radio stations in the US dedicated to sports, in 2016 there are 790, a near 100% growth.

Why the renaissance?

Think about listening to a music station in your car. More often than not, the music they play isn’t your personal favorite and the commercials you have to sit through makes your commute feel longer. Technology allows you to play the exact music you want, at any time…so why listen to music on the radio?

Sports talk, unlike music, hasn’t been replaced by technology and access. People tune in to hear their favorite sports talk host discuss the local team, to get results and analysis on a national scale or to hear breaking news in the sports world.

This can’t be replaced, which is why sports talk stations continue to grow!

Now let’s pivot to TV, where the DVR has changed the entire equation. Data shows that a majority of people record their nightly sitcoms and dramas to watch at a later time while fast-forwarding through commercials. I know that I'm one of those people!

Sports, on the other hand, are watched live, commercials and all, because those watching want to live in the moment while tweeting and sharing thoughts on Facebook. Unlike traditional channels, technology and social media have helped sports broadcasting!

Now is the time to tap into this sports broadcasting renaissance with a career in sports radio or television!

As part of this course you will learn:

  • The basics and inside secrets to successful live sports broadcasting
  • Develop your own "on-air" technique, personality, and style
  • Rules of starting a Sports Broadcasting program
  • Game-Day Preparation
  • Develop and produce invigorating "Play-by-Play"
  • How to cover player stats
  • Sports Broadcasting Interview strategies
  • How to host Weekly Coaching Shows
  • Craft your own Sports Talk Show
  • Grow your audience and fan base
  • Learn how to build relationships in your sports community
  • Experience for your resume and "audio" resume
  • Successfully sell advertising and sponsorships for your Sports Show
  • Learn Sports Broadcasting industry jargon
  • Fund Raising techniques with Sports Broadcasting
  • Sports Broadcasting Career strategies
  • Where the jobs are, how to get interviews, what to expect in the interview
  • Create exceptional demo tapes
  • Insider knowledge and advice from those working in the business

Students will also learn how to implement webcasting, live on-demand audio through the internet, at any sports venue. This new inexpensive way to broadcast will become an asset to any community or school district by allowing parents, grandparents, players, college recruiters, and college coaches, to hear games via the internet.

Thanks to Brian Wheeler, Steve Nash, and SMWW, I have accepted a job as the radio voice for a minor league baseball team. The live audio chats and mentoring I received were unbelievable.

If you want to become a sports broadcaster, do play-by-play, or work in sports radio, this course is a MUST!

- Bob Coffe


Meet Your Course Mentors

Brian Wheeler

Longtime radio play by play voice Brian Wheeler of the Portland Trail Blazers brings his expertise and enthusiasm for sports broadcasting to this one of a kind course.  Wheeler's exciting style and trademark "BOOM-CHAKA-LAKA" dunk calls have endeared him to basketball fans throughout the Pacific Northwest.

The 2007 Oregon Sportscaster of the Year, Wheeler has been active in sports broadcasting since calling play by play soccer, women’s softball and basketball at his alma mater, Loyola University Chicago.

After Loyola, Wheeler jumped to the big time, including radio stints with the Chicago White Sox, Northwestern University, SportsChannel, Chicago Bulls, Sacramento Kings, Sacramento Monarchs and Seattle Supersonics, before settling in Portland with the Trail Blazers.

Wheeler has an extensive network of contacts and unparalleled experience in sports broadcasting having worked in so many regions of the country and for so many professional teams.

Scott Moore

Scott Moore is a nationally recognized sports talk radio personality and an in-demand guest speaker and entertainer.

Moore primarily focused on the SEC, where he is the host of iTalkSEC, a top-rated sports show reaching over 900,000 households.

Moore has had the privilege of speaking at the National Quarterback Club in Washington, D.C. with General Colin Powell, the NFL MVP Award Ceremony and the ESPN College Football Awards. In addition, Moore served as host of CSTV's 'Coast to Coach' and has been a featured guest speaker at five BCS Bowls, including the Fiesta Bowl, Orange Bowl, and Sugar Bowl.

Additionally, Auburn, Alabama, Clemson, Florida, California, Kansas State, Mississippi State, Ole Miss, Tennessee, Florida State, Virginia Tech and Ohio State have al hired Scott to entertain and motivate their players.

Frequent Guest Speakers

Steve Nash

Steve Nash with Integrity Sports Broadcasting Network, enters his 10th year as a sports talk show host. He has been the host of a weekly ISBN program "Anatomy of Sports", which delves into various aspects of sports with a focus on strategies, tactics and team dynamics. Along with anchoring this program, Steve co-hosts the Missouri Mavericks pregame show, "FaceOff" and has hosted or co-hosted a variety of talk shows including "Football Forum", "Arena Football Unleashed", "Forward Progress", "Royals Progress Report", "Wise Guys", "High School Football Roundup" and contributed to other ISBN programs. He also covers the game day play of the Kansas City Chiefs, Kansas City Royals and provides the color commentary for minor league and local area high school football and basketball.

Steve's hands on experience includes coverage of the NFL, MLB, CHL, AFL, AF2, minor league baseball, semi-pro football, high school football, and interviews with many interesting personalities within the world of sports. Steve has helped numerous SMWW students launch successful sports broadcasting careers and is a lifelong resource.

Dr. Lynn Lashbrook

Instructor Dr. Lynn Lashbrook, with over 40 years in Sports Management, has created and developed many college sports broadcasting programs and sponsorships. While Assistant Athletic Director at the University of Missouri, Dr. Lashbrook helped the University become the first college to commission Learfield Sports Network to control their entire statewide radio network. Learfield Sports now handles multimedia and marketing for many of the top colleges and universities in the country.

Dr. Lashbrook's passionate teaching style will motivate you to make sports broadcasting work for you and your individual situation. He and Brian Wheeler will unite students in the course with live weekly audio chats so that they can share their play by play successes and blunders, learn from experts in the field and empower students in their Sports Broadcasting careers.

Whether you want to work in TV or Radio, the mentors in this course will assist you in learning the skills you need to launch your sports broadcasting career!

What You Can Expect from our Sports Broadcasting Course

Sports radio and television continue to expand in their reach, and you can be at the forefront of this growth. Our Sports Broadcasting course will provide an introduction into the methods and skills necessary to produce and anchor sports radio shows.

At the conclusion of the course, students will have the tools to start their own sports broadcast via the Internet, from any sports venue. They will have a well-rounded understanding of the methods used by professional analysts and broadcasters who have successfully created their own style.

Live ON AIR Sports Radio Experience

Instructors will assist students in producing and participating in a segment of their very own live sports radio show via the Integrity Sports Network. This live airtime experience will familiarize students with all aspects of sports broadcasting. Students will choose to conduct either an interview with a sports personality, host a pre or post game show, or create a short sports production coordinated with Integrity Sports Network.

Due to advances in technology, this live air show segment can be performed from anywhere in the world!

Play by Play and Press Box Experience

Students will be encouraged to participate from the press box on a prearranged game day. Coursework will include a required job shadow with the play by play announcer at a local venue. This may include minor league or collegiate sports.

Audio Resumes

Students will be creating sports broadcasting audio resumes and work samples for evaluation and learning. This is done via the internet and will give fellow students and faculty the opportunity to critique and assist the student in improving their voice quality and on-air personality. Techniques to practice and improve will be shared.

Sports Radio Sponsorship Packages

Students will be introduced to a variety of radio sponsorship packages. This includes packages ranging from national ad campaigns to small sports venue packages.

Sports Broadcasting Weekly Audio Chats

A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Brian Wheeler, Steve Nash, Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports broadcasting industry and get to know your instructors and fellow students personally.

One-On-One Mentoring

Our live audio chats connect you with fellow sports broadcasters, providing weekly advice in a private setting. This process allows you to practice your skills in a method that a traditional classroom can't provide.

Whether you want to work in TV or Radio these skills and strategies will last you a lifetime.

SMWW Network

Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica.

Tapping into this impressive network is a huge benefit to your sports career.

Course Certificate & Resume Reference:

Successful graduates of Sports Management Worldwide’s Sports Broadcasting Course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a personal reference from Brian Wheeler and Scott Moore.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials, and references and optimize it to reach hiring managers searching online.

We want you to be the next SMWW success story and we go to great lengths to help you get there!

Course Details

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
For more information on the Military Discount please Click Here

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, Sports Broadcasters, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more. 

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
6 months free financing via PayPal for those who qualify and pay for the course in full.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

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